Investing in solar and renewable energy is no longer just about reducing electricity bills, it has become a way for businesses to grow and improve their performance.
By investing in solar energy, businesses are not only taking advantage of the cost-saving benefits of renewable energy, but they’re also making a statement about their commitment to sustainability, environmental protection, and social responsibility.
Yes, of course saving money on your energy bills is a big part of the appeal of investing in solar, but let’s take a second to stop and consider the increasing return on investment businesses stand to achieve through investing in renewables like solar.
Solar as a business growth opportunity
Investing in solar energy can have a positive impact on a business’s public image and marketability and therefore help a business grow through increased reach and engagement. Here are three ways that businesses benefit from investing in solar energy:
Enhancing Brand Reputation
Businesses that invest in solar energy demonstrate to consumers their commitment to sustainability and environmental stewardship. This sends a positive message to consumers who are increasingly concerned with corporate responsibility and want to know where their money is going when they purchase products or services.
By showing that they’re committed to renewable energy sources, businesses can improve their brand reputation and give customers peace of mind knowing that their purchasing decisions are supporting sustainable practices.
Brands are even using labels on their product’s packaging to showcase their solar-powered status. For example, Simson’s Pantry products feature a ‘100% Powered By Solar’ label, promoting the company’s use of renewable energy to produce their goods. This helps customers easily identify eco-friendly products. By showcasing their solar power use, brands are promoting their environmentally-conscious values and attracting customers who are looking to make a positive impact on the planet.
Improved Public Relations
Businesses can leverage their investment in solar energy into positive public relations by announcing it through press releases, articles, interviews, social media posts, etc.
Doing so will help them reach a wider audience and showcase the company’s commitment to sustainability and environmentally friendly practices.
Plus, these stories can be picked up by news outlets and other media outlets which can further increase public awareness about the business’s efforts towards renewable sources of energy as well as helping them attract new customers who may appreciate what the business is doing for the environment.
Increased Marketability
Investing in solar energy allows businesses to stand out from the competition by positioning themselves as leaders and early adopters in their market.
A recent study showed that consumers are more likely to choose businesses that prioritise renewable sources of energy over those that don’t. They are looking for brands that align with their values and, increasingly, the importance of sustainability and preserving the planet is becoming a core value of many Australians.
Businesses that incorporate sustainable practices into their operations, and who have effective marketing strategies to promote those practices, can gain a competitive advantage by widening their consumer base and creating long-term customer loyalty.
And not to forget that many listed companies in Australia are increasingly requiring their suppliers or companies they work with to have sustainability initiatives and the use of renewable energy sources. This is to align with their own commitment to reduce their carbon footprint and improve their environmental impact. By working with companies that have similar sustainability goals, businesses are able to better achieve their own targets and contribute to a greener future.
Clearly, investing in solar energy is a great way for businesses to improve their marketability or public image while still saving money in the long run and helping to reduce overall carbon emissions at the same time. It shows customers that these organisations care about more than just profits; they also care about being socially responsible citizens as well – something that will always be appreciated in today’s world.
Solpod believes that every business, regardless of their size, should have access to clean, cost-saving energy and with our unique relocatable solar solution they now do. Learn more about the Solpod solution here.